Objective

Rapidly growing IT consultancy AIPEX was ranked 22nd in the 2007 BRW Fast 100 list. AIPEX identified a requirement for a major brand and corporate identity project to ensure that key messages about the organisation’s position and market were clearly communicated across the various touch points.

Strategy/Execution

Enso Consultancy conducted survey based research into the market position and perception of the existing AIPEX brand. This data was collated and reviewed alongside the sort term and long term business objectives. In consultation with AIPEX, a brand platform was developed with a creative framework which would form the basis of a new visual corporate identity.

Outcomes

Following the successful refinement of the brand platform, Enso Consultancy has implemented the new supporting corporate identity across the company’s collateral to ensure consistent messaging. The rollout is being supported by internal and external communication initiatives. The brand project outcomes have seen the representation of the company more closely aligned with its current position and future direction.