OBJECTIVES

Baxter Healthcare Australia’s BioSurgery Heamostats Portfolio required a creative brand execution to raise the profile of their growing suite of leading surgical heamostats. The brand needed to engage the market, reflect the benefits and nature of the products, while also building on the ‘Modern Tools for Elegant Surgery’ tag line previously adopted.

STRATEGY/EXECUTION

Enso developed a targeted creative execution around ‘Modern Tools for Elegant Surgery’ that communicated the sophisticated nature and benefits of the products, and also allowed for a playful and engaging approach to be used at industry exhibitions and conferences. Product devices were accurately recreated in 3d and rendered and stylised to portray a modern tech feel.

Applications included medical journal advertising, product brochures, exhibition video and graphics, promotional giveaways and touch screen interfaces (click for case study).