OBJECTIVES

Baxter Healthcare Australia required a creative strategy to introduce Australian physicians to their adhesion reduction solution. The creative execution was required to resonate with the target audience of healthcare professionals, as well as work unbranded in wider public adhesion awareness campaigns. Adhesions are unwanted bands of scar tissue that can stick or bind abdominal organs to one another. They often form after and in response to surgery and can cause life long complications for patients.

STRATEGY/EXECUTION

Enso developed a creative approach that represented externalised adhesions to emphasise their impact on both patients and healthcare systems. The communications strategy included video, online and trade show exhibitions.

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