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creative communication

APRA

Graduate Campaign

Start your career with a view from the top. Graduate recruitment campaign for Australian Prudential and Regulation Services.

Enso were engaged by APRA (Australian Prudential and Regulation Services) the national body for regulation of banking and financial services industries to create a campaign aimed at promoting the benefits of a graduate position within the organisation. Key to the campaign was creating a series of short films exploring some of the existing candidates’ stories. This was all tied under the umbrella ‘start you career with a view from the top’, created to position the offering as a highly influential and holistic start to a graduate career as well as suggesting the lifestyle benefits of a big city job.

Custom photography and short films for candidates were produced along with websites and brochures.

The project implementation included:

  • Messaging
  • Visual Identity development
  • Photography
  • Video production
  • Website design and development
APRA Graduate Campaign website design and development
APRA Graduate Campaign engaging and informative website

Central to the campaign is an engaging online presence.

Graduate films focus on individual stories.

APRA Graduate Campaign website: graduate experience

Each graduate was highlighted.

Graduate films focus on individual stories.

APRA Graduate Campaign brochure design custom photography

Boldly designed print materials.

APRA Graduate Campaign visual identity: bold colours and type treatments