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creative communication

CUNA Mutual Group

Sustainable Futures Visual Identity

A logo and visual identity to bring to life a corporate sustainability program.

As part of their commitment to sustainable business, CUNA Mutual Group Australia established a sustainability program consisting of 4 specific workgroups focusing on workplace, marketplace, environment and community. A visual identity was required to support the program and its associated communications. The core logo, developed by enso, represents the idea of sustainability and the human contribution of the workgroups towards it. This logo informed the visual direction of a series of 4 illustrations, each of which embodies the spirit of its associated workgroup.

Workgroup t-shirts featuring the logos are manufactured from organic cotton and printed using an environmentally friendly digital printing process using vegetable based inks.

The project implementation included:

  • Logo design
  • Visual ID
  • Illustrations
  • Promotional items
CUNA logo design
CUNA poster design custom illustration

Custom illustrations reinforce the key theme of sustainability.

CUNA organic cotton t-shirt

Cuna Organic
Cotton T-shirt.

CUNA poster detail

Cuna Poster Detail.

CUNA: Marketplace and Community workgroups posters

Individual illustrations help differentiate the 4 workgroups.

CUNA poster illustration detail