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creative communication

Panbio dengue

Healthcare Brand

Inverness Medical Innovations Australia required an updated brand identity for their Panbio portfolio of dengue fever diagnostic tools.

The brand approach was required to reflect the previous visual identifiers used, communicate the company’s premium offering and market position, and move the brand into the online space where research and purchase decisions are increasingly made. A refreshed visual identity for the product portfolio as well as an online communications strategy were developed simultaneously. The two align closely in an approach that reflects the client’s market leading position as an innovator in the diagnostics industry.

The project saw the launch of panbiodengue.com – an online dengue resource that leverages the increasing use of the internet to provide a valuable communications platform for product reps, distributers and end users.

Other touch points of the project include product brochures, packaging, email communications and trade show exhibitions.

The project implementation included:

  • Brand review and refresh
  • Online communications strategy
  • Website design and development
  • Product packaging design
  • Email communications program
  • Trade show materials

Panbio dengue visual identity: logo design
Panbio dengue website design and development
Panbio dengue: interactive world map

Interactive world map with live outbreak information.

Panbio dengue website

Live feeds from various world health services were presented to visitors.

Panbio dengue visual identity: product range brochure

Product range brochure.

Panbio dengue: brochure design

Brochure and product guides.

Panbiodengue: product brochure imagery