Baxter is a leading supplier of pharmacy services and elastomeric infusion devices which help hospitals deliver efficient and cost effective Hospital In The Home services.

Baxter engaged Enso to assist in developing a communications program to support the growing number of Hospital In The Home wards.

STRATEGY/EXECUTION

Enso developed a brand positioning for Baxter’s offering, with support material delivered through video, online and print with a number of Health Care Professional and Patient resources developed.

A planned video series explores the challenges and benefits of Hospital In The Home.

http://thehomecalling.com.au

Hospital in the Home – home antibiotic infusion devices

Moreton Bay Boys’ College engaged Enso to assist them in developing their brand platform and creative expression of their unique educational offering.

STRATEGY/EXECUTION

Enso worked with Moreton Bay Boys’ College to identify and define their brand platform and unique positioning, and then express it creatively in a refreshed visual identity. Logo work, brand advertising and website development followed the initial brand platform work.

Visit Leading Brisbane Independent Boys’ School

Box and Lock Self Storage required a new website that was very simple, highly usable and provided distinct differentiation within the self storage industry.

Enso designed and developed an easy to use content managed website integrating google maps and a storage calculator.

As part of their commitment to sustainable business, CUNA Mutual Group Australia established a sustainability program consisting of 4 specific workgroups focusing on workplace, marketplace, environment and community. A visual identity was required to support the program its associated communications.

STRATEGY/EXECUTION

Enso developed a core logo for the program that represented the idea of sustainability and the human contribution of the workgroups towards it. This logo informed the visual direction of a series of 4 illustrations, each of which embodies the spirit of its associated workgroup. Workgroup t-shirts featuring the logos were manufactured from organic cotton and printed using an environmentally friendly digital printing process using vegetable based inks.

Baxter Healthcare Australia’s BioSurgery Heamostats Portfolio required a creative brand execution to raise the profile of their growing suite of leading surgical heamostats. The brand needed to engage the market, reflect the benefits and nature of the products, while also building on the ‘Modern Tools for Elegant Surgery’ tag line previously adopted.

STRATEGY/EXECUTION

Enso developed a targeted creative execution around ‘Modern Tools for Elegant Surgery’ that communicated the sophisticated nature and benefits of the products, and also allowed for a playful and engaging approach to be used at industry exhibitions and conferences. Product devices were accurately recreated in 3d and rendered and stylised to portray a modern tech feel.

Applications included medical journal advertising, product brochures, exhibition video and graphics, promotional giveaways and touch screen interfaces (click for case study).

Award winning director and cinematographer Jan Reichle recently asked Enso to design and author his latest DVD Showreel. As huge fans of Jan’s work, we were delighted to work on the project.

The Australian Universities Community Engagement Alliance (AUCEA) identified the requirement to re-design and re-develop their website as part of a broader strategy to facilitate greater membership value, relevance and member participation.

STRATEGY/EXECUTION

Enso designed and delivered a broad scale content managed website platform for AUCEA. The platform included collaboration tools, user account and profile management and permission systems to facilitate collaborative editing. The new site is both a fresh and engaging redesign with a set of back end tools to fully leverage the channel.

aucea.com.au

Inverness Medical Innovations, owner of the Clearview diagnostics brand portfolio, required a range of malaria rapid tests to be branded and marketed under the Clearview label. A number of branded communication pieces were required including packaging, package insert, product component labels and product brochures.

STRATEGY/EXECUTION

Enso chose a signature colour for the disease group, and designed communication pieces that reflected the nature of the product, and fit in with the other lines in the Clearview range.

Baxter BioSurgery required a high tech, high touch method of brand engagement with delegates of sponsored surgical conferences.

STRATEGY/EXECUTION

Enso designed and developed an interactive touch screen display to immerse delegates in the ‘Modern Tools for Elegant Surgery’ brand an introduce them to key benefits of the brand portfolio in a simple, engaging and interactive display.

Baxter Healthcare Australia required a creative strategy to introduce Australian physicians to their adhesion reduction solution. The creative execution was required to resonate with the target audience of healthcare professionals, as well as work unbranded in wider public adhesion awareness campaigns. Adhesions are unwanted bands of scar tissue that can stick or bind abdominal organs to one another. They often form after and in response to surgery and can cause life long complications for patients.

STRATEGY/EXECUTION

Enso developed a creative approach that represented externalised adhesions to emphasise their impact on both patients and healthcare systems. The communications strategy included video, online and trade show exhibitions.

http://www.asimplesolution.com.au