OBJECTIVE

Top tier Australian law firm, Clayton Utz, and Enso Consultancy identified a need to conduct a strategic review of various brand touch points, focusing on the visual communication of the law firms brand platform.

STRATEGY/EXECUTION

Enso Consultancy conducted extensive research and analysis on the Clayton Utz brand and the communication that was occurring across various brand touch points. This research included surveys of brand participants, both internally and externally.

OUTCOMES

Following the analysis of the review, a strategy was devised to more closely align the brand execution with the values of the firm and improve the consistency of brand messages across different touch points. visual communication was addressed with a design approach that was informed by both the firm’s history and vision for the future.