OBJECTIVES
Inverness Medical Innovations, owner of the Clearview diagnostics brand portfolio, required a range of malaria rapid tests to be branded and marketed under the Clearview label. A number of branded communication pieces were required including packaging, package insert, product component labels and product brochures.
STRATEGY/EXECUTION
Enso chose a signature colour for the disease group, and designed communication pieces that reflected the nature of the product, and fit in with the other lines in the Clearview range.
