Clever Guerrilla Marketing

Have a break – have a KitKat…Chair? This is a really clever guerrilla marketing piece for KitKat in NZ. These ‘posters’ were located at a free concert, which came in rather handy for a lucky few attendees! Guerrilla marketing pieces like this are great for making a big impact on a relatively low budget but, as is evident from the KitKat Chair, there is also a large commitment of time and creativity required. It was definitely worth it in the case of this innovative PR exercise.

Via: Coupdemainmag