OBJECTIVES

As part of their commitment to sustainable business, CUNA Mutual Group Australia established a sustainability program consisting of 4 specific workgroups focusing on workplace, marketplace, environment and community. A visual identity was required to support the program its associated communications.

STRATEGY/EXECUTION

Enso developed a core logo for the program that represented the idea of sustainability and the human contribution of the workgroups towards it. This logo informed the visual direction of a series of 4 illustrations, each of which embodies the spirit of its associated workgroup. Workgroup t-shirts featuring the logos were manufactured from organic cotton and printed using an environmentally friendly digital printing process using vegetable based inks.