OBJECTIVES

San Francisco based law firm Howard Rice Nemerovski Canady Falk & Rabkin required an animated e-card to send out as a holiday greeting to clients and contacts, as well as promote their environmental program “Firmly Green”.

STRATEGY/EXECUTION

Enso designed and developed an animated e-card based on the firm’s hard copy card design. The card introduced Howard Rice’s commitment to the environment and their “Firmly Green” program. The e-card worked with Howard Rice’s contact database to personalise the greeting “to” the recipient “from” their specific contacts within the firm. The campaign was executed using the Cannonball email marketing platform. Howard Rice donated the savings from reducing hard copy distribution to Friends of the Urban Forest.