Hue are you?
Whether you are reinvigorating an existing brand or starting from scratch, colour is a powerful influence on how your customers perceive your brand. Remember, your brand isn’t what you say it is – it’s what your customers say it is. So it’s really important to consider the emotional impression your colours will make.
Colour is a visual language that communicates with us on a subconscious level and can influence our moods and emotions. The impact of colour is based on learned associations that are a product of our experiences, tradition and culture. Therefore when selecting colours for your brand or corporate identity make sure you keep in mind who you want to talk to and how you want to be perceived.
Last year, the issue of colour as intellectual property reached a peak with Cadbury and Darrell Lea, and BP and Woolworths battling it out for rights to shades of purple and green, respectively. This just highlights the power of colour as a highly effective and valuable communication tool.
If you need a bit of inspiration take a look at Colourlovers, which is a great resource that matches your search terms or desired meanings with colour palette options.
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