OBJECTIVES

Luxury hotel, InterContinental Sydney, engaged Enso Consultancy to develop and conduct a campaign to help them achieve a greater understanding of their customers in order to make more informed marketing decisions.

STRATEGY/EXECUTION

Enso Consultancy developed an online survey targeted at InterContinental Sydney’s existing database of customers. The survey was delivered to customers through email with every participant receiving an incentive voucher upon completion. Survey results were graphed and analysed to gain insight to customer decision influences. The survey and voucher delivery was handled by Enso’s Cannonball e-communication platform.

OUTCOMES

The incentive and easy to use design of the survey resulted in an exceptionally high response rate. The resulting graphs and analysis provided a deeper understand upon which future product offerings can be based.