Enso

Let’s Take Things Slow

Every day the average consumer is exposed to hundreds, even thousands, of advertising messages. As we all vie for the attention and affection of our consumers, the competition steadily intensifies as, more and more, we compete across categories and industries and markets. So what do we do? How do we woo our ideal consumers?

Often in our vain attempt to convince our audience to partner with us, romance goes out the window and we simply yell louder. We try to say more. But do we really need to say anything at all to have a meaningful connection with our audience? Pedigree thinks not.

In the following television commercial, Pedigree takes things slow and succeeds in making an emotional connection with their dog loving audience. The emotion was heightened with the use of slow motion, an effect that was achieved with a Phantom camera that shot 1000 frames per second.

Simple. Emotional. Memorable.

Enjoy.