Must see brand presentation
This is one of my all time favourite presentations on the fundamentals of branding, and a great piece of design as well.
At Enso we direct clients to this presentation all the time, especially when they come to us with an obvious gap that needs to be bridged between their business strategy and their brand design.
Download the presentation by Marty Neumeier here.
Marty Neumeier’s book The Brand Gap, is fantastically succinct, and an absolute must have in every brand or marketing manager’s library. It’s one of the most worn books in Enso’s brand, marketing and strategy library and is an inspiring read every time I pick it up. A great reminder of what brings innovative brands to life.
If you don’t already own this book, and you work with a brand in any way, you need to own it!
Check out and buy the book from Amazon here! The best money you’ll ever spend on your brand (besides coming to Enso of course!).
Leave a Comment