OBJECTIVES

Australian medical diagnostics researcher and manufacturer, Panbio Limited, engaged Enso to develop a short corporate video aimed at potential investors in the biomedical / biotech sector. Budget and time were major challenging factors in developing an effective strategic approach.

STRATEGY/EXECUTION

Enso Consultancy developed a style that would be visually engaging and deliver strong messages and an ambience of confidence that would reflect the cutting nature of Panbio’s activities. An onscreen presenter placed in an animated virtual set was the approach chosen to achieve the communication goals most efficiently and effectively. Following careful identification of the key messages and script consultation, Enso Studios’ production team handled the entire production in-house to ensure communication objectives were met on time and within budget.

OUTCOMES

The corporate video was screened at the Ausbiotech 2007 conference function and received a great reception. Used as an exhibition tool, it has provided a significant increase in the traffic drawn to Panbio’s information centre. A shorter version of the video has become a popular download on the Panbio Website.