OBJECTIVES
Inverness Medical Innovations Australia required an updated brand identity for their Panbio portfolio of dengue fever diagnostic tools. The brand approach was required to reflect the previous visual identifiers used, communicate the company’s premium offering and market position, and move the brand into the online space where research and purchase decisions are increasingly made.
STRATEGY/EXECUTION
Enso worked simultaneously on a refreshed visual identity for the product portfolio as well as an online communications strategy. The two aligned closely in an approach that reflected the products’ market leading position as an innovator in the diagnostics industry. The project saw the launch of panbiodengue.com – an online dengue resource designed to leverage the increasing use of the internet and provide a valuable communications platform for product reps, distributers and end users. Other touch points included included in the project included product brochures, packaging, email communications and trade show exhibitions.
