OBJECTIVES

Australian medical diagnostics researcher and manufacturer, Panbio Limited, engaged Enso to develop an approach for their 2006 Annual Report. Previous annual reports were very clinical and internally focused. Panbio wished to communicate the impact that their products had on everyday peoples lives globally.

STRATEGY/EXECUTION

Enso developed a communication concept based on “More People” which integrated the stories of different people from around the world and how they had benefited from diagnostic tools for infectious diseases. The approach featured hand drawn illustration to create a visually rich, organic and engaging experience.

OUTCOMES

The strategic approach combined art direction, design, illustration, stock selection and feature stories to communicate a strong message to stakeholders regarding the tangible, life impacting benefits of the companies activities.