OBJECTIVES

Business standards company, SAI Global, engaged Enso Consultancy to develop and deliver a targeted campaign to raise awareness and develop sales leads for their Information Security Management System products and services.

STRATEGY/EXECUTION

Enso developed a strategic, targeted and integrated approach incorporating direct mail, email and online channels. Targets were identified from SAI Globals current database of existing clients, as well as carefully purchased qualified lists. A direct mail piece was developed as a driver to a specially developed campaign website. The DM piece was personalised to each recipient with a unique key code which allowed for identification of the recipient when visiting the website and participating in the incentive competition. The website tracked and collected sales leads.

OUTCOMES

An engaging, interactive experience which had a high level of participation from the targeted recipients. The personalised key code and incentive component ensured a high level of exposure for the website content, and qualified sales leads where collected through the targets’ interaction with the website.