The role of brands is changing. The human brain is a masterful excluder of irrelevant information, making us excellent selective listeners. For brands, this tends to make it rather challenging to get people to pay attention to what we have to say.
In the future everyone will be famous for fifteen minutes. – Andy Warhol
Enter social media and it turns out Andy was right. And then some. Our customers are far from nobodies. They’re broadcasted continually across the World Wide Web. Some more notorious than others, but virtually all accessible.
Whether you are reinvigorating an existing brand or starting from scratch, colour is a powerful influence on how your customers perceive your brand.
Coffee and tea packaging and products can offer a great touchpoint for your marketing initiatives.
Over the last 12 months, we have noticed quite a remarkable increase in the adoption of sustainability and environmental themes in clients’ marketing and communications.
New paradigms in services marketing are beginning to gather momentum and challenge the core thinking around selling a service.
When I tell someone for the first time that I am a graphic designer, a question I am commonly asked is, “What exactly does that involve?”
Inverness Medical Innovations Australia recently engaged Enso Consultancy to design and develop a unique promotional package for their range of respiratory disease diagnostic products
In this video design and cultural theorist Tony Fry talks about sustainability.
March 12, 2008: The Sydney Hilton was awash with hype of social networking and in particular the rapid rise of the Facebook phenomenon.
Many marketers are asking about Web 2.0. What is Web 2.0 ?
The email channel continues to be a solid performer in 2008. New communication channels and methods have yet to dethrone the king of direct marketing as email continues to strengthen its position as the workhorse channel in the online space.
The power of email to personally engage a recipient in your brand, and to continue the [...]
The following online tools, services and ideas are commonly referred to as belonging to the Web 2.0 movement.
March 12, 2008: The Sydney Hilton was awash with hype of social networking and in particular the rapid rise of the Facebook phenomenon.
The global, interactive digital marketing conference, Ad-Tech, is coming to Sydney for its second year in March 2008.
Many marketers are asking about Web 2.0. What is Web 2.0 ?
The perception of the online channel being a huge, expensive and time consuming venture still lurks among many marketing departments.