Whether you are reinvigorating an existing brand or starting from scratch, colour is a powerful influence on how your customers perceive your brand. Remember, your brand isn’t what you say it is – it’s what your customers say it is. So it’s really important to consider the emotional impression your colours will make.

Colour is a visual language that communicates with us on a subconscious level and can influence our moods and emotions. The impact of colour is based on learned associations that are a product of our experiences, tradition and culture. Therefore when selecting colours for your brand or corporate identity make sure you keep in mind who you want to talk to and how you want to be perceived.

Last year, the issue of colour as intellectual property reached a peak with Cadbury and Darrell Lea, and BP and Woolworths battling it out for rights to shades of purple and green, respectively. This just highlights the power of colour as a highly effective and valuable communication tool.

If you need a bit of inspiration take a look at Colourlovers, which is a great resource that matches your search terms or desired meanings with colour palette options.

Moreton Bay Boys’ College engaged Enso to assist them in developing their brand platform and creative expression of their unique educational offering.

STRATEGY/EXECUTION

Enso worked with Moreton Bay Boys’ College to identify and define their brand platform and unique positioning, and then express it creatively in a refreshed visual identity. Logo work, brand advertising and website development followed the initial brand platform work.

Visit Leading Brisbane Independent Boys’ School

Box and Lock Self Storage required a new website that was very simple, highly usable and provided distinct differentiation within the self storage industry.

Enso designed and developed an easy to use content managed website integrating google maps and a storage calculator.

As part of their commitment to sustainable business, CUNA Mutual Group Australia established a sustainability program consisting of 4 specific workgroups focusing on workplace, marketplace, environment and community. A visual identity was required to support the program its associated communications.

STRATEGY/EXECUTION

Enso developed a core logo for the program that represented the idea of sustainability and the human contribution of the workgroups towards it. This logo informed the visual direction of a series of 4 illustrations, each of which embodies the spirit of its associated workgroup. Workgroup t-shirts featuring the logos were manufactured from organic cotton and printed using an environmentally friendly digital printing process using vegetable based inks.

Every year, Enso donates creative marketing, design and production services to select charitable causes.

We are very happy to have recently worked with the fantastic Y4K committee, providing creative design services for the promotion of the 2009 Redkite Y4K Colour Ball.

The Colour Ball, an annual evening of exciting entertainment and networking with young Sydney professionals, is shaping up to be a memorable event in 2009 with the theme of “Ultra Violet”.

It all happens on Saturday 4th July at Sydney’s Darling Harbour, so gather your friends and enjoy one of Sydney’s best nights out for a great cause.

Redkite supports children, young people and their families through cancer.

For more information, and to secure your tickets, visit the website at http://www.redkite.org.au/colourball

Hope to see you there.

Coffee and tea packaging and products can offer a great touchpoint for your marketing initiatives. The clever folks over at WDARU have come up with some very creative and fun teabag designs for the consumer tea lover.

When we produce coffee and tea brand reminders for our clients at enso they are always received well and generate good exposure. Something to consider in your channel mix.

Via: designboom

This is one of my all time favourite presentations on the fundamentals of branding, and a great piece of design as well.

At Enso we direct clients to this presentation all the time, especially when they come to us with an obvious gap that needs to be bridged between their business strategy and their brand design.

Download the presentation by Marty Neumeier here.

Marty Neumeier’s book The Brand Gap, is fantastically succinct, and an absolute must have in every brand or marketing manager’s library.  It’s one of the most worn books in Enso’s brand, marketing and strategy library and is an inspiring read every time I pick it up. A great reminder of what brings innovative brands to life.

If you don’t already own this book, and you work with a brand in any way, you need to own it!

Check out and buy the book from Amazon here! The best money you’ll ever spend on your brand (besides coming to Enso of course!).

Inverness Medical Innovations Australia required an updated brand identity for their Panbio portfolio of dengue fever diagnostic tools. The brand approach was required to reflect the previous visual identifiers used, communicate the company’s premium offering and market position, and move the brand into the online space where research and purchase decisions are increasingly made.

STRATEGY/EXECUTION

Enso worked simultaneously on a refreshed visual identity for the product portfolio as well as an online communications strategy. The two aligned closely in an approach that reflected the products’ market leading position as an innovator in the diagnostics industry. The project saw the launch of panbiodengue.com – an online dengue resource designed to leverage the increasing use of the internet and provide a valuable communications platform for product reps, distributers and end users. Other touch points included included in the project included product brochures, packaging, email communications and trade show exhibitions.

http://www.panbiodengue.com

Rapidly growing IT consultancy AIPEX was ranked 22nd in the 2007 BRW Fast 100 list. AIPEX identified a requirement for a major brand and corporate identity project to ensure that key messages about the organisation’s position and market were clearly communicated across the various touch points.

Strategy/Execution

Enso Consultancy conducted survey based research into the market position and perception of the existing AIPEX brand. This data was collated and reviewed alongside the sort term and long term business objectives. In consultation with AIPEX, a brand platform was developed with a creative framework which would form the basis of a new visual corporate identity.

Outcomes

Following the successful refinement of the brand platform, Enso Consultancy has implemented the new supporting corporate identity across the company’s collateral to ensure consistent messaging. The rollout is being supported by internal and external communication initiatives. The brand project outcomes have seen the representation of the company more closely aligned with its current position and future direction.