Often in our vain attempt to convince our audience to partner with us, romance goes out the window and we simply yell louder. We try to say more. But do we really need to say anything at all to have a meaningful connection with our audience? Pedigree thinks not.

In the following television commercial, Pedigree takes things slow and succeeds in making an emotional connection with their dog loving audience. The emotion was heightened with the use of slow motion, an effect that was achieved with a Phantom camera that shot 1000 frames per second.

Simple. Emotional. Memorable.

Enjoy.

Baxter Healthcare Australia required a creative strategy to introduce Australian physicians to their adhesion reduction solution. The creative execution was required to resonate with the target audience of healthcare professionals, as well as work unbranded in wider public adhesion awareness campaigns. Adhesions are unwanted bands of scar tissue that can stick or bind abdominal organs to one another. They often form after and in response to surgery and can cause life long complications for patients.

STRATEGY/EXECUTION

Enso developed a creative approach that represented externalised adhesions to emphasise their impact on both patients and healthcare systems. The communications strategy included video, online and trade show exhibitions.

http://www.asimplesolution.com.au

Panbio required a presentation to present a simple illustration of their Homogeneous Assay Technology platform and its implications in the medical diagnostic industry. The animation was required to present the concept in a format that could be easily understood by potential licensees, partners and investors.

STRATEGY/EXECUTION

Enso visualised the process using 3D animation tools to result in a 2 minute video that provided a visually stimulating and simplified overview of a complex concept. The video was provided in various formats for distribution online, in powerpoint presentations and at trade show exhibitions.

Donald has experience as a designer in both the UK and Australia. Specialising in visual communication design, he has worked on major wayfinding projects such as airports and other public/private sites, branding for government and private institutions, as well as publication design. Formerly an Associate of Minale Bryce Design Strategy, he was for many years a consultant with the company.

His research interests include developing a methodology for divergent creative problem solving applied to visual communication. He has taught at Shandong College of the Arts, China, and is an advisor of post-graduate students at the Communication University of China, Beijing. He is a Fellow of the Design Institute of Australia and a member of the Australian Graphic Design Association.