OBJECTIVES
Baxter is a leading supplier of pharmacy services and elastomeric infusion devices which help hospitals deliver efficient and cost effective Hospital In The Home services.
Baxter engaged Enso to assist in developing a communications program to support the growing number of Hospital In The Home wards.
STRATEGY/EXECUTION
Enso developed a brand positioning for Baxter’s offering, with support material delivered through video, online and print with a number of Health Care Professional and Patient resources developed.
A planned video series explores the challenges and benefits of Hospital In The Home.
