OBJECTIVES
The University of Sydney and Clayton Utz co-host an annual Internal Arbitration Lecture. Enso Consultancy was engaged to apply a strategic approach to the communications related to the event.
STRATEGY/EXECUTION
Enso Consultancy developed an umbrella brand for the annual event called “Universally Speaking – the language of resolution”. This brand was applied to all communications regarding the event to help develop consistency, recognition and brand equity amongst the global audience. Specially designed invitations are delivered in both hard-copy and electronic format. The electronic invitation incorporates an online event registration facility. A website was built to provide an online source of information about past and future lectures.
OUTCOMES
The lecture has gained significant brand recognition, and the online registration facility has simplified event administration. The website has become a popular resource amongst businesses with cross-border activities, legal practitioners, students, and the media, further enhancing the brand equity of the event and the association of The University of Sydney and Clayton Utz.
