Vodafone Get Interactive (With Help From Carlos)
Vodafone Australia have launched their Power Pinata interactive campaign. It’s effectively a Facebook app in which users can watch Carlos the robot wack a pinata on their behalf. Once Carlos breaks the pinata, a whole stack of prizes will be up for grabs for those committed Vodafone likers.
In the mean time, Vodafone are engaging current and potential customers, building a neat facebook brand community and generating a bit of buzz. I just hope Carlos is hiding some special ninja moves because, at this point, it looks like this might take a while.
Check it out on YouTube or Facebook.