Alere HIV App
Digital Sales Aid
Alere HIV Chronic Disease Managment. Flexible, multipurpose marketing and communications tool.
As part of the digital strategy enso developed with Alere for their HIV diagnostics portfolio, enso designed and developed a multifunction, native iPad app to perform a number of marketing and communication tasks. The media rich app includes detailed product information, videos, product training, interactive product features and an engaging live world map interface to easily explore and review product related clinical papers and implementations throughout the world.
The App integrates with a cloud based web service to ensure the latest video content is automatically downloaded when available. In Kiosk mode, combined with a large screen display, the App serves as an interactive learning centre for visitors to conferences and trade exhibition displays. It can also be used to loop specific videos to a large screen display.
An integrated subscription feature allows visitors to subscribe via email to AlereHIV to receive content updates. In the hands of sales reps and clinical staff, the App serves as an engaging e-detail tool and clinical product training reference.
The project implementation included:
- Online communications strategy
- Design and development of native iOS app
- Webservice development and integration
- Interactive HTML animations
- Email communications program
The app design directs users through the three phases of the continuum of care.
As a native iOS app, menus can be navigated with swipes and gestures.
The app takes subscriptions in the field and adds them to relevant marketing databases.
Full mapping SDK integration allows the app user access to real time studies and evaluations as they are completed all around the globe.
The app is used at trade show kiosks.
Extensively used for live product details and demonstrations.