Online communications strategy and implementation.
Alere, a global leader in point of care HIV diagnostics, engaged enso to assist in developing and implementing a brand new online communications strategy for their portfolio of HIV and comorbidity diagnostic products. The strategy is designed to engage a diverse global audience of healthcare professionals, government ministries, NGOs and healthcare program funders.
As part of the content strategy, enso produced feature documentary films telling the story of Alere’s transformative technologies and the impact they have on patient care and healthcare systems. An ongoing series of shorter webisodes featuring stories from industry KOLs forms part of the ongoing engagement strategy.
The website also features an innovative Studies & Implementation World Map, allowing visitors to explore product related papers, studies and implementations on an interactive world map interface. Users can apply product and date range filters to find relevant papers and product implementations.
The project implementation included:
- Online communications strategy
- Production of documentary films and webisodes
- Website design and development
- Product Renders and Animations
- Interactive HTML Product Tours
- Email communications program