Professional Services Brand
Top tier Australian law firm, Clayton Utz, identified with enso a need to conduct a strategic review of various brand touch points, focusing on the visual communication of the firm’s brand platform.
The Clayton Utz brand and the communication that was occurring across various brand touch points underwent extensive research and analysis. This research included surveys of brand participants, both internally and externally. Following analysis, a strategy was devised to more closely align the brand execution with the values of the firm and improve the consistency of brand messages across different touch points.
Visual communication was addressed with a design approach informed by both the firm’s history and vision for the future.
The project implementation included:
- Brand Touchpoints review
- Brand Strategy development
- Visual Identity revitalisation
Colour was part of the visual identity that was re-emphasised.
Simpler designs with large blocks of colour.