ifeelgood 24/7 health clubs
Health club brand and marketing
Work it Baby! Positioning, creative and launch of revolutionary new brand of 24 hour health clubs.
Brisbane based start-up ifeelgood 24/7 recruited enso to develop and launch an exciting new brand of express health clubs. Starting with a blank canvas, enso worked with ifeelgood 24/7 to identify and define their brand platform and unique positioning, then express it creatively with a name and visual identity.
Logo design, brand advertising and website development followed the initial brand platform work. The visual identity, encompassing the ifeelgood green, people imagery and hand drawn typefaces, coupled with the honest and humorous vocabulary applied across all touch points, reflects the fun, friendly and unpretentious personality of the brand.
The website is a key brand touchpoint optimised for tablet and mobile devices. The scrolling landing page communicates the brand promise in a fun and engaging manner. Individual club pages utilise an isotope layout to facilitate easy access of information. Custom photography of gym interiors and real gym members and staff contribute to the authentic and personal feel.
The project implementation included:
- Brand platform development
- Brand naming
- Visual Identity development
- Advertising
- Photography
- Video production
- Website design and development
Direct mail and flyers to promote club openings.
Colour choice and bold unrestrained type makes the brand come alive.
Branded designs feature accross print material, club walls and entrences right through to website and email comms.
Responsive website design for seamless experience accross mobile, tablet and desktop screens.