Inverness Medical Innovations Australia required an updated brand identity for their Panbio portfolio of dengue fever diagnostic tools.
The brand approach was required to reflect the previous visual identifiers used, communicate the company’s premium offering and market position, and move the brand into the online space where research and purchase decisions are increasingly made. A refreshed visual identity for the product portfolio as well as an online communications strategy were developed simultaneously. The two align closely in an approach that reflects the client’s market leading position as an innovator in the diagnostics industry.
The project saw the launch of panbiodengue.com – an online dengue resource that leverages the increasing use of the internet to provide a valuable communications platform for product reps, distributers and end users.
Other touch points of the project include product brochures, packaging, email communications and trade show exhibitions.
The project implementation included:
- Brand review and refresh
- Online communications strategy
- Website design and development
- Product packaging design
- Email communications program
- Trade show materials
Interactive world map with live outbreak information.
Live feeds from various world health services were presented to visitors.
Product range brochure.
Brochure and product guides.