Brand development and creative executions for parenteral nutrition product portfolio.
Baxter Healthcare recruited enso to develop a new creative brand execution for their portfolio of parenteral nutrition products and services. The brand needed to engage the demographic of healthcare professionals, reflect the benefits and nature of the products and communicate the company’s market position.
The brand platform and communications strategy is centralised around the digital space. The centrepiece of the brand is a new resource rich website while the associated visual identity is applied to product information, clinical paper summaries, clinical case studies, interactive e-detail aids, interactive ibooks and interactive html content.
The project implementation included:
- Brand development and design
- Visual Identity development
- Online communications strategy
- Website design and development
- Video acquisition and online delivery of conference presentation
- Authoring interactive clinical paper summaries
A vibrant, engaging and refreshing visual ID was created.
Interactive product details and brochures.
Interactive training material for HCPs and Company Reps.
Product brochures and guides were designed for simplicity and clarity.
Updates and Opinion pieces were designed for simplicity and clarity.