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creative communication

The Home Calling

Healthcare Marketing

Baxter Healthcare Hospital In The Home Campaign

As a leading supplier of pharmacy services and elastomeric infusion devices for Hospital In The Home (HITH) services, Baxter Healthcare wanted to further their engagement with the HITH community. They required a wide reaching, branded communications program that would engage and support healthcare professionals, provide patient support and promote advocacy for the HITH model of patient care.

The Home Calling – a branded communications platform – was developed.

The project implementation included:

  • A series of online video documentaries
  • Website to support patient and healthcare professionals
  • iPhone app for healthcare professionals
  • iPad interactive e-detail pieces
The Home Calling: website design and development

Video documentaries follow patients and frontline HCPs.

The Home Calling email design

In each episode we follow a new story and see how the therapy effects patients and Healthcare providers alike.

The Home Calling interactive sales aid: ibook for iPad

Digital sales aids and support material.

The Home Calling: iPhone app design and development
The Home Calling interactive sales aid: product guide for iPad