Chrome is The New Cool

Enso was engaged by Halyard Health to develop a marketing campaign to introduce their new AERO CHROME* Breathable Performance Surgical Gowns. These uniquely coloured, next generation gowns replace a previous generation of product called MICRO COOL. The campaign, led by the tagline "Chrome is the New Cool," effectively communicated the unique features and benefits of the gowns, which combine comfort, softness, breathability, and maximum protection. Enso provided creative direction, interactive sales aids, testimonial video production, website and email marketing services.

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• Communication Strategy
• Campaign Development and Creative Direction
• Sales and Marketing Collateral
• Interactive Sales Tool App
• KOL Testimonial Video Production