Enso worked with Halyard Health to develop a marketing campaign and associated tool for their range of Nitrile Exam Gloves. Introducing the tagline "It's what you can't see that matters", the campaign was designed to engage the market with the narrative that when it comes to exam gloves, quality is more than meets the eye. The campaign highlights Halyard’s unique formula to achieve a glove with the optimal balance of protection, comfort and tactile response.