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creative communication

Painfusor Catheter

Medical device brand

Brand and local product launch of medical device.

Baxter Healthcare engaged enso to assist in the communications and promotion to launch a new solution for localised infusion of analgesics following surgery. Challenges included educating healthcare professionals on the benefits of the therapy, as well introducing them to the enabling medical devices and associated drug compounding services.

The project implementation included:

  • Brand development and design
  • Detail aids
  • Online educational presentations
  • Promotional packaging
  • 3D animation

Painfusor brand ID: logo design

The product’s brand ID needed to be simple, clear and strong.

Painfusor 3D product animation iPad
Painfusor fold out product brochure design

Messaging and artwork features accross various touchpoints including fold out details.

Painfusor fold out product brochure
Painfusor brochure: product render detailing features

Accurate 3D visualisations detail the product features.

Painfusor 3D product visualisation

High resolution renders are used accross digital and print comms pieces.