Medical device brand
Brand and local product launch of medical device.
Baxter Healthcare engaged enso to assist in the communications and promotion to launch a new solution for localised infusion of analgesics following surgery. Challenges included educating healthcare professionals on the benefits of the therapy, as well introducing them to the enabling medical devices and associated drug compounding services.
The project implementation included:
- Brand development and design
- Detail aids
- Online educational presentations
- Promotional packaging
- 3D animation
The product’s brand ID needed to be simple, clear and strong.
Messaging and artwork features accross various touchpoints including fold out details.
Accurate 3D visualisations detail the product features.
High resolution renders are used accross digital and print comms pieces.